Improve Your Partnership with Manawa: 10 Levers to Boost Your Bookings

Why Strengthen Your Partnership with Manawa?

Manawa attracts thousands of adventure-seekers every month. As an outdoor professional, improving your presence on the platform means:

• More visibility on search engines
• Less time managing bookings
• Access to international customers, often booking last-minute
• A performance-based sales channel, with no fixed costs

Here are 10 proven ways to unlock your full potential.

1. Connect with Your Account Manager

Take 20 minutes with your account manager to:

• Optimise your activity pages
• Review your booking stats and trends
• Benchmark your performance by region or activity
• Identify quick wins to boost visibility

This session is free and often unlocks immediate improvements. Email us at [email protected].

2. Describe Your Activities More Clearly

The more detailed and immersive your activity page, the more it converts. Our content team can help you:

• Break down the full customer experience step by step
• Highlight key moments and sensations
• Clarify weather conditions, equipment, and what's included

Tip: Short on time? Record yourself explaining the activity and use tools like Google Docs or voice-to-text AI to transcribe it.

3. Update Your Photos (and Videos)

Good visuals can triple your conversions. Photos are a major factor in how users behave on the search results page.

• Avoid blurry, dark, or generic images
• Focus on landscapes, emotions, group moments
• Add a short video if possible

Tip: Try to capture each stage of the activity to illustrate the full experience.

4. Review Your Cancellation Policy

Cancellation policies are clearly displayed on your activity pages. A strict policy can discourage bookings.

Today on Manawa:

• The majority of listings use Flexible or Super Flexible policies
• Less than 10% are set to Strict

A flexible policy can increase your conversion rate, especially during low season.

5. Open Your Calendar in Advance

While 25% of bookings happen within 24 hours, international customers often book weeks or months ahead.

• Don’t close availability more than 3 months out
• Sync your planning tool to avoid double entries

Compatible booking systems: FareHarbor, Bokun, Regiondo, Trekksoft, YoPlanning, and more.

6. Allow Last-Minute Bookings

In 2024, 9% of Manawa bookings were made within 4 hours of the activity. Opening late slots helps you:

• Fill last-minute gaps
• Offer flexibility for spontaneous customers
• Maximise group capacity

Tip: Set your minimum notice to 1 or 2 hours, if your setup allows it.

7. Use Smart Promotions

Yield management (dynamic pricing) is still underused in outdoor tourism—but it works.

• Offer discounts in low-demand periods
• Fill up existing groups with last-minute offers
• Launch flash deals based on weather or local trends

We can help you test and activate this strategy.

8. Create New Targeted Activities

One page = one clear promise.

• Split long formats into simpler options (intro vs. expert level)
• Offer niche products (sunset, family, specific interest, fitness level...)
• Match activity titles with SEO/local search trends

Example: “Dog sledding in Tromsø” vs. “Self-drive Dog Sledding Excursion from Malangen near Tromsø”

9. Get More Customer Reviews

A review = social proof. A reassured customer = a booking.

• Ask every customer to leave a review
• Mention that it helps future customers and supports the guide
• Follow up with a friendly reminder after the activity

82% of users prefer listings with at least two 5-star reviews.

10. Invite Other Local Providers

The more diverse your local offer, the better for you.

• Invite other trusted professionals to join Manawa
• Enable the multi-activity channel: more cross-booking potential
• Your activity can appear to customers browsing other pages

Example: In Tadoussac, a whale-watching customer might also book kayaking, bear watching, and via ferrata.

A strong partnership is built on rich activity pages, a clear offer, fluid communication, and the right tools. Apply these 10 levers and you’ll increase your bookings without extra sales effort. Need help? Reach out to your account manager or contact us at [email protected]